Company Program

Program Implementation

Classroom Based

Age Range


Grade Level

University level


High knowledge

Financial Literacy

Little knowledge

Work Readiness

High knowledge

About Program

The upgraded INJAZ Al-Arab Company Program reflects a modern, state of the art learning approach for university students, to start up entrepreneurial companies in the Middle East and North Africa region. As an extra-curricular program, the INJAZ Al-Arab Company Program enables and enhances many skills that complement and enrich the students’ performance in their academic education and support positive attitudes as they explore their future career aspirations.
With the support and guidance of volunteer consultants from the local business community, the INJAZ Al-Arab Company Program provides high school and university students the opportunity to start-up, organize and operate actual enterprising companies in their local communities. In doing so, students from diverse academic backgrounds learn about real life business processes and functions, the challenges and benefits of entrepreneurship, and the contribution that entrepreneurs make to economies and societies in the MENA region.
There are many creative possibilities and ideas for an INJAZ Al-Arab Company Program product or service! What’s most important however is that the students enjoy and learn from their experience of working in teams to create, produce and sell their chosen product or service.
The progress of program through 12 meetings two hours for each meeting

Program Concepts

Annual report, Business plan, Capitalization, Company structure, Entrepreneurial facts, myths, and traits, Financial tools, Launch the company, Leadership, Liquidate, Marketing, Personal action plan, Pitch, Product development process, Product and service evaluation, Quality control, Sales techniques, Supply chain, SWOT analysis

Program Skills

Accountability, Creativity, Critical thinking, Collaboration, Decision making, Idea development, Leadership, Product evaluation, Public speaking, Sales, Self-assessment, Synthesizing and evaluating information, Teamwork

Program Sessions

Brainstorming social, environmental, economic or other problems / challenges / market gaps, and ideas / solutions to resolve them through their participation in the Company Program.


  • The Company Program process and competition.
  • Entrepreneurship related terms and explain their importance to the economy.
  • The general process of establishing a company.
  • The role of brainstorming.

More brainstorming on the company’s product / service.
Introducing company structure, departments, communication channels and identity.


  • The complex relationship between idea formation and profitability.
  • The different and complementary roles and functions within a company.
  • The importance of the company identity.​

Finalizing and deciding on the product / service idea to pursue on the Company Program.


  • Idea Formation
  • Target Size
  • Target Market
  • Competitive Advantage
  • Viability​

Structuring the students into a company and its departments. Identifying the students who will assume the key roles and their job descriptions in the company. Shortlisting the company name. Self-assessment on team work.


  • The different but complementary functions of each company department.
  • The process of establishing a company.
  • Company values, vision and mission.
  • PESTLE Analysis
  • SWOT Analysis
  • Competition Analysis
  • Marketing Plan
  • Social Media Plan
  • Logo Creation
  • Sales Plan
  • Company meeting organization.

Financial Planning Finalizing the Company Brochure and Sales Pitch for Selling Shares.


  • Finance and its role in the company.
  • Financing possibilities for a start-up company.
  • Selling shares.
  • Cost benefit analysis Gross profit calculation.
  • Break even analysis.
  • Cash flow forecast.
  • Profit and Loss Account.
  • Sales Strategy.
  • How to run and facilitate a company meeting.

Developing and designing the company’s chosen product / service.


  • Customer development.
  • Pricing and more financial planning.
  • Product / service design.
  • Production planning.
  • Market research.
  • Analytic reflection.
  • Analyzing and interpreting information and data.
  • Gathering and organizing information.
  • Pricing the product / service.
  • Selling company shares.
  • Active listening.
  • Synthesizing and evaluating information.
  • Working in groups / teams.

Developing, revising and finalizing the company’s marketing strategy.


  • Customer development.
  • Marketing.

Monitoring, evaluating and planning ongoing production, marketing and sale of product / service.


  • Sales routes and channels.
  • Customer satisfaction.
  • Active listening.
  • Aligning and linking the sales, marketing, finance and product development functions of the company.
  • Analytic reflection.
  • Designing an elevator pitch.
  • Forecast future necessary sales and marketing to achieve profitability.
  • Monitor and evaluate the company’s sales and marketing performance.
  • Designing a trade fair stall.
  • Selling.

Assessing and evaluating the company’s performance.
Deciding on the company’s future direction and planning for it.


  • Liquidation.
  • Full and partial exit.
  • Growth
  • Consultative decision making.
  • Evaluation
  • Negotiation

Critically reflecting on, discussing and evaluating the INJAZ Company Program and the start-up process.
Organizing and preparing for the INJAZ Company Program National Competition.


The INJAZ Company Program National Competition components and their role in real business:

  • Company Report.
  • Public Presentation.
  • Participation in the Trade Fair.
  • Panel interview.