Brainstorming social, environmental, economic or other problems / challenges / market gaps, and ideas / solutions to resolve them through their participation in the Company Program.

Objectives:

• The Company Program process and competition.
• Entrepreneurship related terms and explain their importance to the economy.
• The general process of establishing a company.
• The role of brainstorming.

More brainstorming on the company’s product / service.
Introducing company structure, departments, communication channels and identity.

Objectives:

• The complex relationship between idea formation and profitability.
• The different and complementary roles and functions within a company.
• The importance of the company identity.​

Finalizing and deciding on the product / service idea to pursue on the Company Program.

Objectives:

• Idea Formation
• Target Size
• Target Market
• Competitive Advantage
• Viability​

Structuring the students into a company and its departments. Identifying the students who will assume the key roles and their job descriptions in the company. Shortlisting the company name. Self-assessment on team work.

Objectives:

• The different but complementary functions of each company department.
• The process of establishing a company.
• Company values, vision and mission.
• PESTLE Analysis
• SWOT Analysis
• Competition Analysis
• Marketing Plan
• Social Media Plan
• Logo Creation
• Sales Plan
• Company meeting organization.

Financial Planning Finalizing the Company Brochure and Sales Pitch for Selling Shares.

Objectives:

• Finance and its role in the company.
• Financing possibilities for a start-up company.
• Selling shares.
• Cost benefit analysis Gross profit calculation.
• Break even analysis.
• Cash flow forecast.
• Profit and Loss Account.
• Sales Strategy.
• How to run and facilitate a company meeting.

Developing and designing the company’s chosen product / service.

Objectives:

• Customer development.
• Pricing and more financial planning.
• Product / service design.
• Production planning.
• Market research.
• Analytic reflection.
• Analyzing and interpreting information and data.
• Gathering and organizing information.
• Pricing the product / service.
• Selling company shares.
• Active listening.
• Synthesizing and evaluating information.
• Working in groups / teams.

Developing, revising and finalizing the company’s marketing strategy.

Objectives:

• Customer development.
• Marketing.

Monitoring, evaluating and planning ongoing production, marketing and sale of product / service.

Objectives:

• Sales routes and channels.
• Customer satisfaction.
• Active listening.
• Aligning and linking the sales, marketing, finance and product development functions of the company.
• Analytic reflection.
• Designing an elevator pitch.
• Forecast future necessary sales and marketing to achieve profitability.
• Monitor and evaluate the company’s sales and marketing performance.
• Designing a trade fair stall.
• Selling.

Assessing and evaluating the company’s performance.
Deciding on the company’s future direction and planning for it.

Objectives:

• Liquidation.
• Full and partial exit.
• Growth
• Consultative decision making.
• Evaluation
• Negotiation

Critically reflecting on, discussing and evaluating the INJAZ Company Program and the start-up process.
Organizing and preparing for the INJAZ Company Program National Competition.

Objectives

The INJAZ Company Program National Competition components and their role in real business:

• Company Report.
• Public Presentation.
• Participation in the Trade Fair.
• Panel interview.